About Us

GenWise is India's 1st Lifestyle App for elders & family - a 100% free one-stop solution for all their needs. Our mission is to help “Generation Wise” (read: our elders) become digitally independent by offering customised solutions for their needs built with trust, security & empathy.

We are focusing on 6 needs of elders i.e, connection, wellness, spiritual & faith, enjoyment, finance and learning/seeking help. There is a rapid growth in the population of Elders (51-75 years) in India, accounting for 250 million people as of today. Thus, catering to their needs becomes a huge priority in this dynamic environment. However, current technology companies do not build for this segment at all. With GenWise, we're changing this and making a digital 1st companion for elders.

Career Hierarchy

We have decided a non-conventional ladder for our company and it goes as 'Partner' --> 'Captain' --> 'Leader'. Each ladder is linked to scope of role and as soon as your role upgrades to next level, the role title changes accordingly at that moment without waiting for year-end.

Values at GenWise

Beyond the obvious skillset and values that all the great folks who choose to join us will bring to the table, there are a few differentiators which will ensure you have a great experience at GenWise.

Connected with Elders At GenWise, we look forward to working with people who must have love and respect for this segment along with a passion to build for the Elderly people.

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Flexible Our target users behave very differently from Millennials and GenZ where most startups operate (e.g our users prefers safety over convenience). Hence, we expect our GenWise Ambassadors to be flexible and willing to unlearn.